SynkedUP

 SynkedUP: Empowering Landscape and Outdoor Living Companies to Thrive in Today’s Business Climate 

As the world continues to adjust to the post-COVID landscape, businesses across all industries face an undeniable reality: the strategies that worked during the pandemic may not suffice in today’s market. While people once had large budgets to spend, many companies are now hunkering down, finding unique ways to generate leads, and striving to make smarter decisions with their resources. This shift has made it clear that efficiency, adaptability, and a data-driven approach are key to success—particularly for blue-collar contractors and landscape businesses. 

SynkedUP Software Company Logo

At the recent SynkedUP Business Summit, hosted at the Marriott hotel in Dayton, Ohio, leaders and experts gathered to share insights on these challenges, providing valuable tools and strategies to help contractors and landscape professionals not only survive but thrive. The event was beautifully captured by Sheldon James Photography, and it brought to light how companies can leverage technology and sharpen their business operations to stay competitive ethically.

Group Photo of 2024 SynkedUP Administration 

 A New Mindset for Business Success

One of the key takeaways from the SynkedUP Summit was the emphasis on mindset and upholding standards. In today’s fast-paced world, running a successful landscape business requires more than just hard work—it demands intentionality and efficiency. The speakers highlighted a crucial distinction: creating accountability through standards, not discipline. By developing and upholding a clear set of standards, business owners can foster a culture of accountability that doesn’t rely on constant oversight.

Keynote Speaker: Greg Crabtree, Author of Simple Numbers 

This shift in mindset can transform how contractors run their businesses. For instance, owners often wear multiple hats: answering the phone, handling invoicing, conducting photoshoots, building estimates, and doing admin work. But is this the best use of their time? SynkedUP helps companies find ways to automate processes, block out time for essential tasks, and optimize labor. It’s about moving from being the only one who does everything to empowering a team and system that can support your growth.

Keynote Speaker: Rob Murray speaking on "Sales and Marketing" - Intrigue Media 
YouTube Channel 

      Know Your Numbers: Job Cost Analysis and Profitability

Another major focus of the summit was on the importance of knowing your numbers. SynkedUP isn’t just a software solution; it can serve as your analyst, breaking down job cost analysis and helping you understand the ins and outs of your financials. As many contractors know, the true profit per hour often gets overlooked in the day-to-day hustle. Without a clear understanding of job costs, it’s easy for profits to slip through the cracks.

Keynote speaker: Jeff Joiner speaks on Professional Development

By leveraging SynkedUP’s tools, companies can gain real-time insights into job costs, labor optimization, and profit margins. This allows contractors to make informed, data-driven decisions. As the speakers put it, “Normalcy is a gift.” It’s about creating a standard of excellence, knowing your numbers, and ensuring that each hour of work is not only productive but profitable.

Keynote Speaker and Owner, Jeremy Swihart, of J Squared Outdoor Lighting and Living 

Creating Balance: Time, Family, and Automation

A significant challenge for many entrepreneurs is balancing business demands with personal life. One theme that resonated throughout the summit was finding ways to spend less time working *in* the business and more time *on* the business—and ultimately with family. As contractors, it’s easy to get caught up in the daily grind, but automation and delegation are critical to achieving long-term success and balance.

Weston Zimmerman, CEO and Co-Founder at SynkedUP, Landscaping Business Management Software 

SynkedUP can streamline many of the processes that currently require the owner’s direct involvement. Whether it’s automating invoicing, managing estimates, or optimizing workflows, their platform gives owners the tools to focus on what matters most—whether that's driving new leads, building customer relationships, or spending time with loved ones.

      Turning Leads Into Loyal Clients

Post-COVID, generating leads and turning them into long-term clients is no easy feat. At the SynkedUP Summit, the importance of fast turnaround times and showing more gratitude was emphasized. Clients want to feel valued, and in a competitive market, responsiveness and a personal touch can make all the difference.

In today’s landscape, businesses can’t afford to be complacent. Where budgets were once freely available, clients now scrutinize every purchase. That means businesses have to find unique and creative ways to close deals, whether through faster project completion, more transparent communication, or offering a superior client experience.

Photo of associates demonstrating Paver Baser Layering Sponsored by Paver  Tool Innovators 

SynkedUP: A Game-Changer for Contractors

SynkedUP’s mission is clear: to end entrepreneurial poverty for blue-collar contractors by making them profitable. They do this by equipping contractors with the knowledge and tools to better understand their finances, improve efficiency, and make decisions driven by data rather than guesswork. Whether it’s through job cost analysis, labor optimization, or automation, SynkedUP helps contractors run their businesses smarter.

Image of Associate to Scovill''s Landscape Contractors

The company is passionate about helping contractors regain their time, avoid burnout, and enjoy the privilege of being a business owner, even during tough times. When entrepreneurs are empowered with the right tools, they can grow their businesses, support their employees, and—most importantly—spend more time with their families.

As we navigate this new business climate, landscape and outdoor living companies need to adapt and optimize their operations to stay competitive. SynkedUP’s software provides the essential tools and insights that contractors need to thrive—not just by working harder, but by working smarter. By embracing a mindset of accountability, leveraging data to understand their business, and optimizing their processes, contractors can not only survive but grow in this challenging environment.

For those looking to streamline their operations and maximize profitability, SynkedUP is here to help. Reach out to SynkedUP to learn more about their upcoming business summits and how they can transform your business.

And if you're curious about the power of photography to elevate your events, be sure to check out Sheldon James Photography, the talented professional behind the scenes of this incredible event. 

Owner, Sheldon James Photography

Looking to optimize your landscaping or contracting business with SynkedUP? Contact us to learn how SynkedUP can help you gain control of your operations, boost profitability, and create more time for the things that matter most.